A Mark Known the World Over
Suppose
you are vacationing far from home. You drive around,
looking for a church in which to worship Sunday
morning. Suddenly you see a familiar sight: a Cross
and Flame insignia on a sign, pointing you to the
nearest United Methodist Church. You've just proved
how symbols and pictures provide instant
recognition, meaning and a sense of belonging.
Indeed, the Cross and Flame emblem is a powerful
reminder of who and Whose we are as United
Methodists. That's why protecting and preserving its
use and integrity are just as important today as
when the insignia was created and registered as No.
917,433 with the United States Patent and Trademark
Office more than three decades ago.
History and Significance
The history and significance of the Cross and Flame
emblem are as rich and diverse as The United
Methodist Church. The insignia's birth quickly
followed the union of two denominations in 1968: The
Methodist Church and the Evangelical United Brethren
Church.
Following more than two dozen conceptualizations, a
traditional symbol—the cross—was linked with a
single flame with dual tongues of fire. The
resulting insignia is rich in meaning. It relates
The United Methodist church to God through Christ
(cross) and the Holy Spirit (flame). The flame is a
reminder of Pentecost when witnesses were unified by
the power of the Holy Spirit and saw "tongues, as of
fire" (Acts 2:3).
The elements of the emblem also remind us of a
transforming moment in the life of Methodism's
founder, John Wesley, when he sensed God's presence
and felt his heart "strangely warmed." The two
tongues of a single flame may also be understood to
represent the union of two denominations.
The insignia, one with lettering and one without,
was formally adopted by the General Conference in
1968 and registered in 1971 with the U.S. Patent and
Trademark Office. Since 1996, the General Council on
Finance and Administration (GCFA) of The United
Methodist church has supervised the emblem's use.